Design work with decisions behind it.
Seven cases from enterprise product design, research, systems, and AI tooling. Each one distinguishes what shipped, what was tested, and what remains unmeasured.
JEM
An AI journey-mapping tool that turns raw research into editable maps while leaving interpretation with the team.
Checkpoints Go/No-Go
Synthesis of 60+ signals into four persona maps and five gates for an approval workflow before general availability.
WFG Agent Portal
Research-informed, role-based portal experiences and a tailored design system for licensed financial agents.
Advisor Navigation
Global navigation reorganized around agents' frequent tasks, with mobile treated as a primary use case.
WFG 365
Field research that identified missing leader workflows and shaped the update to a mobile app launch.
IBM Digital Sellers Guidebook
A role-segmented, searchable guide built inside familiar tooling to reduce the burden of sales enablement.
AI-Native Design Practice
Ten focused AI skills, an evidence-backed journey tool, and an analytics vision connected into one research-to-decision practice.